Your DTG business is going to fail in this modern economy if you are not focusing on making sure your marketing is on point. Too many businesses are depending on the old ways of marketing and that needs to stop immediately. The “Amazon Effect” has completely transformed the consumer market so if you want your business to keep up and survive, now is the time to start implementing these 3 major marketing tips:

1. Determine How You Are Acquiring Customers & How You’ll Expand It

The crucial and most important thing conducting business is having a clear, airtight idea of how your business makes its money. First, go over the basics: What is your current sales process? How are you currently acquiring business? What is or isn’t currently working for your business? Take what is currently working for your business and explore each detail that is contributing to successful sales for your business. It is key is to make sure that you are making the purchase easy for your customer with well-defined products and pricing. The sales process should be a journey for your customer in which you engage them, excite them, and convert them to purchase your product. They come to your business with vague knowledge so it is your job to guide them to the sale in which they end their journey happy with your products in their possession. As a DTG printer, you can engage your visitors by enticing them with the fact that you can print any design ever with no color limits and no minimums required. Excite them with high resolution photos of print examples and customer reviews/testimonials. Convert with your great pricing compared to screen printing pricing and a call to action to place an order.

2. Simplify & Strengthen Your DTG Business Online

If you’re not currently generating any revenue online at the moment, you’re leaving a lot on the table and missing out on an outstanding amount of potential sales for your DTG business.

  • Most importantly, establish a clear and strong call to action which will be used in your marketing across the board to prompt your viewers to either buy or opt- in to your email list. As a DTG business, your go-to call to action should be along the lines of “Print Any Image With No Minimums At The Best Prices! Learn More:”
  • Every business should have a website by now but the number one mistake that businesses make with their websites is not having a front-end simple enough where their visitors can easily be converted to customers. Some have just a basic page with contact info and a template company mission. Others don’t even have a website! Far too many ignore the fact that DTG businesses can make sales online without ever speaking with the customer. Every business needs a front-end website where they can process orders from customers much like Wurk (wurkflow.net). If your business website is just a landing page with a phone number and basic information, it’s not going to perform as expected! Set up a website that clearly states your business and prompts the visitor with a call to action to either buy or opt into your email list. A great way of implementing an easy opt-in is using a sticky header, which is a small form that stays stuck to the top of your webpage no matter where the viewer has scrolled to.
  • Social media is HUGE for digital marketing so it’s important to make sure your business is on every platform and stays updated to drive brand awareness for your business. Make a business page everywhere possible (Facebook, LinkedIn, Instagram, etc). If you’re not advertising in social media, you’re missing out on the motherlode of targeted ad viewers and insanely high conversion rates. The ads for DTG businesses that perform the best involve the sales points that you can print any image ever with no order minimums or that your rates can easily beat the larger fulfillment companies.
  • Implement SEO with new algorithms in consideration to make sure your business is one of the first to pop up when someone searches for your type of business. Use AdWords to make sure your business stays on the potential customer’s mind with optimized ad placement. Don’t underestimate the huge potential of video advertisements, which perform the best with AdWords in either pre-roll ads (before a YouTube video) or during in which anyone ever that has researched DTG or direct to garment in any way will then start seeing your ads.
  • Make a YouTube channel so that people can see your business in action. Leverage the 1.3 Billion YouTube viewers by establishing a brand presence with simple short videos of your products or your business. DTG is still new enough where so many people are still wowed by the quality and cutting-edge technology. Videos of DTG prints and vlogs for print shop or clothing brand startups are blowing up so it’s a great way to get eyes on your DTG business.
  • Implement chatbots or live chat to customize/automate your customer’s experience as you guide them through their journey of purchasing your products. Once you start advertising with social media, AdWords, and SEO; you’re going to start seeing a significantly larger amount of traffic across the board. To help offset the increased number of inquiries, live chat or chat bots can help distribute basic information and point people in the right direction. This tool may be for a little down the line if you’re just getting started but as an established business with an ever growing client list, chatbots will help keep it that way!

3. Track & Analyze Your Results!

It is incredibly important that you regularly monitor and take a look at the analytics for your pages and marketing. This will be the only best way you can measure what’s working and what isn’t for the digital side of your business.

  • Facebook Pixel – There’s built-in analytics tools with each business page on most social media platforms but what will help the most will be the use of Facebook Pixel, a unique code you can use in your website to measure, optimize, and build audiences for your Facebook/Instagram advertisements.
  • Google Analytics – Google Analytics is another tool which will help you analyze your website’s traffic as well as measuring ROIs and more for your Google advertising and SEO.
  • Facebook Business Analytics – This built-in free tool for Facebook Business pages gives an incredibly in-depth look at your Facebook page’s activity, engagement numbers, and more to get a better idea of your audience, peak times, and activity numbers.
  • Instagram Insights – Instagram’s analytics interface is pretty simple with significantly less analytic details than Facebook but will still show you your most popular posts, peak times, demographics, and activity on the buttons (call, email, directions, etc) on your profile.
  • Unique URLs – Attributing your ads to unique web pages in your website are the perfect way to track your sales originating from specific ads you are currently running.
  • Dynamic Phone Number Insertion (DNI) – Implementing DNI empowers you to use unique phone numbers for different ads to track inbound calls and what ads these calls are originating from.

In conclusion, it is of the utmost importance that your marketing is on point as soon as possible to ensure your business is on the right track to success. Be sure to monitor your marketing
regularly to properly gauge what works and what isn’t working for your business.

If you’d like more information, you are cordially invited to our free educational webinar about Marketing, presented by OmniPrint International on Friday Sept 6th 2019. For more info, visit omniprintonline.com/marketingwebinar